Artura

THE MANY CHARACTERS OF THE ARTURA.
When the McLaren Artura was newly introduced, we were asked to create a conceptual campaign built around the car’s unique character. Over the course of an intense one-and-a-half-day production, we travelled through and around Pariswith one clear goal: show every side of the Artura. From the streets of Paris with the Eiffel Tower in the background, to track environments and everything in between, every location was carefully selected to highlight a different element of the car. Together with models, multiple setups, and a full production team, we created a campaign designed to reflect the Artura’s versatility, innovation, and performance. The final delivery included a complete photo series, alongside three short conceptual films. Each one focused on a different side of the car — its silent electric driving experience, its everyday usability, and its pure performance on track. Long days, changing locations, and shooting until the lights of Paris took over. Intense, demanding, and exactly the kind of project we love.