Porsche GT3 CUP

FASTEN YOUR SEATBELTS. In racing, everything is about speed and precision. And the same is expected of us when GP Elite’s last-minute intro shoots are announced. It’s an annual tradition that the Porsche 911 GT3 Cup cars hit the track during a rollout just before the first test days of the new racing season. This moment marks the unveiling of the new cars and their liveries — the ultimate opportunity to capture it flawlessly and creatively on camera, so the first kilometers can be announced in style. Concept-wise, this assignment differs greatly from the Track Days and rally days we usually shoot for this client. But it’s precisely that dynamic variation that makes it so interesting!