F22
client Donkervoort
year 2022
location The Netherlands
production team Ansho, Ricardo, Lou
GLOBAL LAUNCH OF THE DONKERVOORT F22.
When Donkervoort Automobielen trusted us to create the launch campaign for the all-new Donkervoort F22, we knew every detail had to be right. With the car only just completed and the world still waiting for its reveal, timing, secrecy, and precision became part of the production itself.
Working within the limitations of a closed location, we spent the night refining every shot — playing with light, reflections, and color until well past 6 AM. Once the final frames were captured, the next challenge began: delivering the complete edit against a tight deadline.
A project built under pressure, powered by a strong team, and rewarded with a launch campaign both we and the client were proud of.
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